![]() An update of Social Marketing courses and degrees offers a single resource of exploring options.A comparison of the 10 Step Strategic Planning Framework to other ways to approach social marketing provides a mechanism to align alternative frameworks. ![]() ![]() An expanded chapter on Theories and Frameworks provides a reference for often sited theories and frameworks as well as informs and inspires development of a strategic plan.27 new case studies, six updated ones and a dozen recent examples of social marketing addressing the authors "most wicked" social problems including the opioid epidemic, climate change, youth suicide, obesity, gun responsibility, traffic congestion, preventable injuries and deaths, youth substance abuse, immunizations, family planning, Zika virus, wildfires, landfills, property crime, and homelessness. ![]()
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